In 2019 a study was conduced to gauge the state of event marketing among industry professionals around the globe. The survey results show that when it comes to the choice between visitor promotion and exhibitor promotion the latter has slightly more traction, with 57 percent of event money going into exhibitor promotion.
Advertisement
Advertisement
Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Social Effect. (February 20, 2020). Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. "Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019." Chart. February 20, 2020. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. (2020). Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. "Share of Event Budgets Devoted to Visitor Promotion Vs. Exhibitor Promotion According to Industry Professionals Worldwide in 2019." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect, Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 Statista, https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/ (last visited July 08, 2025)
Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 [Graph], The Social Effect, February 20, 2020. [Online]. Available: https://www.statista.com/statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
