Podcast users of Black ethnicity are more likely to pay to listen to podcasts than other ethnic groups according to the results of a recent survey, which showed that 22 percent of Black users have paid for access to a podcast, whereas only 15 percent of respondents of White ethnicity and 18 percent of Hispanic Americans had done the same.
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Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity
Characteristic
White
Black
Hispanic
Other
Yes I have
15%
22%
18%
17%
No I have not
82%
66%
70%
75%
Don't know/ Can't remember
3%
11%
12%
8%
0%20%40%60%80%100%
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YouGov. (June 16, 2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. "Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. (2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. "Share of Podcast Users Who Have Ever Paid or Donated Money to Access or Listen to a Podcast in The United States as of June 2020, by Ethnicity." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov, Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity Statista, https://www.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/ (last visited June 17, 2025)
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
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