Online purchases surged during the coronavirus (COVID-19) pandemic and would likely to remain as a new norm later in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, 93 percent of the respondents who had purchased online more frequently during the pandemic said they would continue to do so after businesses are open and social distancing measures are lifted.
Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020
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Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020
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Original survey question:
Do you think you would continue purchasing the items that you bought more frequently during the pandemic online even after businesses are open and social distancing measures are lifted?
The question was asked among 695 female and 796 male online shoppers.
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Rakuten Insight. (June 11, 2020). Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1127034/china-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight. "Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020." Chart. June 11, 2020. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1127034/china-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight. (2020). Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1127034/china-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight. "Share of Consumers Who Intended to Continue Shopping Online after Coronavirus (Covid-19) Social Distancing Measures Are Lifted in China as of May 30, 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127034/china-coronavirus-impact-on-future-online-purchase-habits/
Rakuten Insight, Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020 Statista, https://www.statista.com/statistics/1127034/china-coronavirus-impact-on-future-online-purchase-habits/ (last visited May 15, 2025)
Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127034/china-coronavirus-impact-on-future-online-purchase-habits/
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