Households affected by income loss during the coronavirus outbreak were more likely to buy private label products, with 27 percent having bought private label groceries online. That figure stood at 17 percent for households with no dramatic income loss.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Online grocery private label penetration in the United States in 2020, by household income loss
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Brick Meets Click. (June 8, 2020). Online grocery private label penetration in the United States in 2020, by household income loss [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1127121/private-label-online-grocery-penetration-by-income-loss-us/
Brick Meets Click. "Online grocery private label penetration in the United States in 2020, by household income loss." Chart. June 8, 2020. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1127121/private-label-online-grocery-penetration-by-income-loss-us/
Brick Meets Click. (2020). Online grocery private label penetration in the United States in 2020, by household income loss. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1127121/private-label-online-grocery-penetration-by-income-loss-us/
Brick Meets Click. "Online Grocery Private Label Penetration in The United States in 2020, by Household Income Loss." Statista, Statista Inc., 8 Jun 2020, https://www.statista.com/statistics/1127121/private-label-online-grocery-penetration-by-income-loss-us/
Brick Meets Click, Online grocery private label penetration in the United States in 2020, by household income loss Statista, https://www.statista.com/statistics/1127121/private-label-online-grocery-penetration-by-income-loss-us/ (last visited June 28, 2025)
Online grocery private label penetration in the United States in 2020, by household income loss [Graph], Brick Meets Click, June 8, 2020. [Online]. Available: https://www.statista.com/statistics/1127121/private-label-online-grocery-penetration-by-income-loss-us/
