The results of a survey carried out in the UK in 2019/2020 show how often different generations participate using program-specific apps (e.g. I'm a Celebrity, X Factor) while watching TV. Half of those aged 25 to 34 said they never do this. A quarter of respondents aged 18 to 24 said they do sometimes.
TV activities: How often, if at all, do you participate using program-specific apps while watching TV?
Question phrased by the source: "How often, if at all, do you do any of the following activities whilst watching TV? Please select one option per row: Participate using programme-specific apps (e.g. I'm a Celebrity, X Factor)"
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dunnhumby Beyond. (June 12, 2020). TV activities: How often, if at all, do you participate using program-specific apps while watching TV? [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1127404/program-specific-apps-while-watching-tv-uk-age-group/
dunnhumby Beyond. "TV activities: How often, if at all, do you participate using program-specific apps while watching TV?." Chart. June 12, 2020. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1127404/program-specific-apps-while-watching-tv-uk-age-group/
dunnhumby Beyond. (2020). TV activities: How often, if at all, do you participate using program-specific apps while watching TV?. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1127404/program-specific-apps-while-watching-tv-uk-age-group/
dunnhumby Beyond. "Tv Activities: How Often, If at All, Do You Participate Using Program-specific Apps While Watching Tv?." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1127404/program-specific-apps-while-watching-tv-uk-age-group/
dunnhumby Beyond, TV activities: How often, if at all, do you participate using program-specific apps while watching TV? Statista, https://www.statista.com/statistics/1127404/program-specific-apps-while-watching-tv-uk-age-group/ (last visited May 09, 2025)
TV activities: How often, if at all, do you participate using program-specific apps while watching TV? [Graph], dunnhumby Beyond, June 12, 2020. [Online]. Available: https://www.statista.com/statistics/1127404/program-specific-apps-while-watching-tv-uk-age-group/
