In this survey conducted in June 2020, Italian respondents were asked whether they purchased coffee online in the last year, and in case they did, which platform they chose to do so. There were no significant differences dictated by gender in the respondents' answer. Compared to men, women seemed to slightly prefer Amazon and direct purchase from the coffee producers' website or app. On the other hand, men proved to be more fond of eBay, and supermarket websites or apps than women. However, the difference in these comparisons was only of one percentage point in the share of respondents. Amazon was the most popular coffee online marketplace for both genders.
The survey question was phrased by the source as follows: "Se ti è capitato di acquistare caffè online negli ultimi 12 mesi, quale fra questi rivenditori hai scelto? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (June 22, 2020). Which online marketplace did you choose when buying coffee in the last 12 months? [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1127717/popular-coffee-online-marketplaces-in-italy-gender/
YouGov Italy. "Which online marketplace did you choose when buying coffee in the last 12 months?." Chart. June 22, 2020. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1127717/popular-coffee-online-marketplaces-in-italy-gender/
YouGov Italy. (2020). Which online marketplace did you choose when buying coffee in the last 12 months?. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1127717/popular-coffee-online-marketplaces-in-italy-gender/
YouGov Italy. "Which Online Marketplace Did You Choose When Buying Coffee in The Last 12 Months?." Statista, Statista Inc., 22 Jun 2020, https://www.statista.com/statistics/1127717/popular-coffee-online-marketplaces-in-italy-gender/
YouGov Italy, Which online marketplace did you choose when buying coffee in the last 12 months? Statista, https://www.statista.com/statistics/1127717/popular-coffee-online-marketplaces-in-italy-gender/ (last visited June 09, 2025)
Which online marketplace did you choose when buying coffee in the last 12 months? [Graph], YouGov Italy, June 22, 2020. [Online]. Available: https://www.statista.com/statistics/1127717/popular-coffee-online-marketplaces-in-italy-gender/