Results from a survey held in the United States in 2020 showed that younger podcasts user were more in favor of paid, ad-free podcast content than older generations, with ten percent of adults aged 18 to 34 years old saying that they believed all podcasts should cost money and should not contain ads, compared to just two percent of adults aged over 55 who said the same.
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by age group
Characteristic
18-34
35-54
55+
It's okay for there to be a mix of free ad-supported and paid ad-free podcasts
56%
63%
72%
All podcasts should be available for free and ad-supported
34%
28%
26%
All podcasts should cost money and be ad-free
10%
9%
2%
0%20%40%60%80%
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YouGov. (June 16, 2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/
YouGov. "Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by age group." Chart. June 16, 2020. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/
YouGov. (2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/
YouGov. "Attitudes to Free, Paid, and Ad-supported Podcasts among Podcast Users in The United States as of June 2020, by Age Group." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/
YouGov, Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/ (last visited June 06, 2025)
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by age group [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/
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