The e-commerce conglomerate Alibaba was expected to remain as the leading digital ad platform in China, with an estimated digital ad revenue of about 36 billion U.S. dollars in 2022. It was projected that the short video giant Douyin would expand by 18 percent in digital ad revenue, the highest growth rate among other large ad platforms.
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Estimated digital ad revenue in China in 2022, by selected ad publisher
(in billion U.S. dollars)
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eMarketer. (June 17, 2022). Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer. "Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars)." Chart. June 17, 2022. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer. (2022). Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer. "Estimated Digital Ad Revenue in China in 2022, by Selected Ad Publisher (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer, Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/ (last visited June 14, 2025)
Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars) [Graph], eMarketer, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
