Most popular categories of live streaming in China 2023

Published by
Lai Lin Thomala
,
Mar 28, 2025

According to a survey on short video and live-streaming usage in China in 2023, about 53.7 percent of respondents consumed livestreamed shopping shows the most frequently. Food-related content was also popular among the live-streaming audience. The popularity of Mukbang, which viewers watch the host eat in real-time online, attracted millions of watchers.

Leading categories of live streaming content watched by respondents in China in 2023

CharacteristicShare of respondents
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Showing entries 1 to 11 (11 entries in total)
Statistic: Leading categories of live streaming content watched by respondents in China in 2023

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Sources

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Release date

March 2024

Region

China

Survey time period

2023

Number of respondents

1,000+

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Live streaming in China "

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Live streaming in ChinaOnline videos in ChinaVideo streaming worldwideSVOD services in ChinaShort video apps in China
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