According to a survey conducted in July 2024, consumers aged between 27 and 39 years formed the largest user group of the social commerce industry in China, accounting for around **** percent of total respondents. By contrast, merely *** percent of respondents were at least 60 years old.
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Sina.com.cn, & iiMedia Research. (August 17, 2024). Distribution of social commerce users in China in 2024, by age group [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, und iiMedia Research. "Distribution of social commerce users in China in 2024, by age group." Chart. August 17, 2024. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, iiMedia Research. (2024). Distribution of social commerce users in China in 2024, by age group. Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, and iiMedia Research. "Distribution of Social Commerce Users in China in 2024, by Age Group." Statista, Statista Inc., 17 Aug 2024, https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn & iiMedia Research, Distribution of social commerce users in China in 2024, by age group Statista, https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/ (last visited July 14, 2025)
Distribution of social commerce users in China in 2024, by age group [Graph], Sina.com.cn, & iiMedia Research, August 17, 2024. [Online]. Available: https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
