Most popular food brands in Romania 2023, by consumer reach points

Published by Statista Research Department, Jun 24, 2025

The most popular food brands in Romania in 2023 was Dr. Oetker with **** consumer reach points. It was followed by Chio, Boromir and Lay's scoring **** and **** points each respectively.

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Leading food brands in Romania in 2023, by consumer reach points

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Release date

January 2025

Region

Romania

Survey time period

2023

Supplementary notes

Date of release is date of access.

* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Overview

4

Prices

7

Sales

8

Revenues

8

Trade

8

Leading companies

8

Consumption

8

Leading brands

7

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Topics

FMCG market in RomaniaApparel market worldwide Non-alcoholic beverages worldwideAlcoholic beverages industry worldwideDairy industry worldwide
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