According to the result of a recent survey conducted by the Mobile Ecosystem Forum, 64 percent of Xiaomi smartphone users as of the end of 2019 were male, which was the second highest rate after Sony among the ten major brands.
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Global smartphone user gender distribution among respondents in China as of December 2019, by manufacturer
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The survey was conducted among 2,945 female and 3,294 male respondents. Surveyed countries included Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom and the United States.
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Mobile Ecosystem Forum. (July 21, 2020). Global smartphone user gender distribution among respondents in China as of December 2019, by manufacturer [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1133071/greater-china-global-smartphone-users-gender-distribution-by-major-chinese-vendors/
Mobile Ecosystem Forum. "Global smartphone user gender distribution among respondents in China as of December 2019, by manufacturer." Chart. July 21, 2020. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1133071/greater-china-global-smartphone-users-gender-distribution-by-major-chinese-vendors/
Mobile Ecosystem Forum. (2020). Global smartphone user gender distribution among respondents in China as of December 2019, by manufacturer. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1133071/greater-china-global-smartphone-users-gender-distribution-by-major-chinese-vendors/
Mobile Ecosystem Forum. "Global Smartphone User Gender Distribution among Respondents in China as of December 2019, by Manufacturer." Statista, Statista Inc., 21 Jul 2020, https://www.statista.com/statistics/1133071/greater-china-global-smartphone-users-gender-distribution-by-major-chinese-vendors/
Mobile Ecosystem Forum, Global smartphone user gender distribution among respondents in China as of December 2019, by manufacturer Statista, https://www.statista.com/statistics/1133071/greater-china-global-smartphone-users-gender-distribution-by-major-chinese-vendors/ (last visited June 06, 2025)
Global smartphone user gender distribution among respondents in China as of December 2019, by manufacturer [Graph], Mobile Ecosystem Forum, July 21, 2020. [Online]. Available: https://www.statista.com/statistics/1133071/greater-china-global-smartphone-users-gender-distribution-by-major-chinese-vendors/
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