According to a survey carried out by AXON Marketing & Communications in 2018, email correspondence was the preferred online channel to receive additional medical information in Latin America in 2018, with 25 percent of respondents. The second most popular online channel for that purpose was WhatsApp, with 21 percent.
survey carried out in Argentina, Colombia, Mexico, and Peru*
Method of interview
Face-to-face interview, online survey
Supplementary notes
* Respondents were representatives of healthcare associations and patients from all socioeconomic levels.
The source does not provide the exact number of respondents nor the date of data collection.
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AXON Marketing & Communications. (July 13, 2020). Preferred online channels for medical information in Latin America in 2018 [Graph]. In Statista. Retrieved May 29, 2025, from https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications. "Preferred online channels for medical information in Latin America in 2018." Chart. July 13, 2020. Statista. Accessed May 29, 2025. https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications. (2020). Preferred online channels for medical information in Latin America in 2018. Statista. Statista Inc.. Accessed: May 29, 2025. https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications. "Preferred Online Channels for Medical Information in Latin America in 2018." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
AXON Marketing & Communications, Preferred online channels for medical information in Latin America in 2018 Statista, https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/ (last visited May 29, 2025)
Preferred online channels for medical information in Latin America in 2018 [Graph], AXON Marketing & Communications, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1133834/online-channels-medical-information-patients-latin-america/
