In 2019, the ten leading e-commerce companies in the United States had a market share of 58.2 percent. In 2020, this share is projected to increase to 60.1 percent of the online retail market. All other U.S. online retail e-commerce platforms will account for the other 39.9 percent of sales.
Market share of the top 10 retail e-commerce companies versus other online retailers in the United States from 2017 to 2020
Characteristic
Top 10 companies
Other
2020*
60.1%
39.9%
2019
58.2%
41.8%
2018
57%
43%
2017
54.5%
45.5%
0%25%50%75%100%125%
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eMarketer. (July 8, 2020). Market share of the top 10 retail e-commerce companies versus other online retailers in the United States from 2017 to 2020 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1134635/leading-us-retail-ecommerce-companies-sales-share/
eMarketer. "Market share of the top 10 retail e-commerce companies versus other online retailers in the United States from 2017 to 2020." Chart. July 8, 2020. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1134635/leading-us-retail-ecommerce-companies-sales-share/
eMarketer. (2020). Market share of the top 10 retail e-commerce companies versus other online retailers in the United States from 2017 to 2020. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1134635/leading-us-retail-ecommerce-companies-sales-share/
eMarketer. "Market Share of The Top 10 Retail E-commerce Companies versus Other Online Retailers in The United States from 2017 to 2020." Statista, Statista Inc., 8 Jul 2020, https://www.statista.com/statistics/1134635/leading-us-retail-ecommerce-companies-sales-share/
eMarketer, Market share of the top 10 retail e-commerce companies versus other online retailers in the United States from 2017 to 2020 Statista, https://www.statista.com/statistics/1134635/leading-us-retail-ecommerce-companies-sales-share/ (last visited May 15, 2025)
Market share of the top 10 retail e-commerce companies versus other online retailers in the United States from 2017 to 2020 [Graph], eMarketer, July 8, 2020. [Online]. Available: https://www.statista.com/statistics/1134635/leading-us-retail-ecommerce-companies-sales-share/
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