Tourists visiting for hallyu/Korean Wave experiences South Korea in 2024, by age

Published by Statista Research Department, Jun 19, 2025

According to a survey conducted in South Korea throughout 2024, around **** percent of tourists aged between 15 and 19 years old stated that they visited the country for K-pop and hallyu-related experiences. "Hallyu" translates to Korean Wave and describes the popularity of South Korean cultural products outside its country borders.

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Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2024, by age group

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Release date

May 2025

Region

Worldwide, South Korea

Survey time period

every month in 2024

Number of respondents

16,216 respondents

Age group

15 years and older

Special properties

visiting for less than 90 days, transferring passengers, soldiers, as well as crew excluded, unless the purpose of travel was tourism

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Respondents count by age group was as follows:
15-19 years: 349 
20-29 years: 5,213
30-39 years: 4,238
40-49 years: 2,927
50-59 years: 2,759
60+ years: 730

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Inbound tourism in South KoreaTourism industry in South Korea Medical tourism in South Korea Outbound travel in South KoreaAccommodations in South Korea
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