Women aged 18 to 24 years old made up 13.8 percent of the advertising audience of Facebook, Instagram, and Messenger in Japan as of January 2024. Women accounted for a larger share than men among age groups below the age of 65, while men made up a slightly bigger share among users aged 65 years and above.
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Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender
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Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal, und We Are Social, und Meltwater. "Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender." Chart. February 21, 2024. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal, We Are Social, Meltwater. (2024). Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal, and We Are Social, and Meltwater. "Advertising Audience Share of Facebook, Instagram, and Messenger in Japan as of January 2024, by Age Group and Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal & We Are Social & Meltwater, Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender Statista, https://www.statista.com/statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/ (last visited July 05, 2025)
Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
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