Most used online shopping platforms for buying luxury goods in China 2023
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According to a survey on luxury goods purchases in mainland China, around 56 percent of surveyed online luxury shoppers bought items through JD.com in the past 12 months as of January 2023. At the same time, around 53 percent of respondents purchased luxury articles through Tmall, Taobao, and Luxury Pavilion. The local e-commerce websites provided a better experience for the customers in terms of user interface design and customer service.
