Brazil: main activities on WhatsApp 2025

Published by
Tiago Bianchi,
May 30, 2025

In January 2024, ** percent of WhatsApp monthly active users (MAU) surveyed in Brazil said they exchanged text messages through the mobile app. Around ** percent of respondents stated that they sent voice messages via WhatsApp. Moreover, ** percent of survey respondents stated that they used WhatsApp on a daily basis.

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Main activities carried out by WhatsApp users in Brazil as of January 2025

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Release date

February 2025

Region

Brazil

Survey time period

January 15 to 30, 2025

Number of respondents

2,065 respondents

Age group

16 years and older

Special properties

WhatsApp monthly active users (MAUs)

Method of interview

Online survey

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Statistics on " WhatsApp in Brazil "

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Competitors

6

App performance

6

Audiences

5

Usage

6

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Overview

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Benchmark

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Further related statistics

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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