E-commerce market growth in Russia 2019-2026

The Russian e-commerce market was expected to grow at declining rates between 2024 and 2026. In 2025, the market growth rate was expected to reach ** percent, as compared to ** percent in 2024. The market expanded significantly in 2020, positively impacted by the coronavirus (COVID-19) pandemic.

COVID-19 impact on e-commerce in Russia

The coronavirus (COVID-19) pandemic caught off guard most industries, not only in Russia but all over the world. E-commerce, on the other hand, was among the few industries that benefited from it, as some traditional retail stores were closed during the lockdown, and consumers preferred to order goods and services via the internet. Online food and grocery platforms recorded the highest sales growth in the Russian e-commerce market during that period. Furthermore, consumers increasingly bought electronics and home appliances via the internet, making it one of the largest product categories by e-commerce sales in the first quarter of 2024.