A report which investigated global spending on the YouTube influencer market analyzed over 149 million YouTube videos which contained 2.5 million videos with sponsored links. The trend shows a growing market size for the year 2019, with a peak in November, when the spending on the influencer marketing reached 513 million U.S. dollars worldwide.
Monthly spending on YouTube influencer marketing worldwide 2019
(in million U.S. dollars)
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HypeAuditor. (June 18, 2020). Monthly spending on YouTube influencer marketing worldwide 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/1139121/monthly-spending-youtube-influencer-marketing-worldwide/
HypeAuditor. "Monthly spending on YouTube influencer marketing worldwide 2019 (in million U.S. dollars)." Chart. June 18, 2020. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/1139121/monthly-spending-youtube-influencer-marketing-worldwide/
HypeAuditor. (2020). Monthly spending on YouTube influencer marketing worldwide 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/1139121/monthly-spending-youtube-influencer-marketing-worldwide/
HypeAuditor. "Monthly Spending on Youtube Influencer Marketing Worldwide 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1139121/monthly-spending-youtube-influencer-marketing-worldwide/
HypeAuditor, Monthly spending on YouTube influencer marketing worldwide 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1139121/monthly-spending-youtube-influencer-marketing-worldwide/ (last visited June 02, 2025)
Monthly spending on YouTube influencer marketing worldwide 2019 (in million U.S. dollars) [Graph], HypeAuditor, June 18, 2020. [Online]. Available: https://www.statista.com/statistics/1139121/monthly-spending-youtube-influencer-marketing-worldwide/