During a June 2020 survey conducted among adults in the United States, it was found that 15 percent of respondents aged 18 to 34 said that they never saw anybody who represented their racial or ethnic background in advertising. The same was true for six percent of survey participants between the ages of 45 and 64.
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group
Characteristic
A lot
Sometimes
Not much
Never
18-34
34%
33%
18%
15%
35-44
36%
38%
14%
12%
45-64
37%
38%
18%
6%
65+
41%
31%
17%
10%
0%25%50%75%100%125%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
Learn more about how Statista can support your business.
Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group." Chart. July 13, 2020. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of June 2020, by Age Group." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/ (last visited May 05, 2025)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group [Graph], Morning Consult, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
