Most recently, in the second quarter of 2024, television in Germany generated around 3.94 billion euros in gross advertising revenue. Newspapers followed with around 1.4 billion euros in the same period.
Gross advertising revenue for above the line media in Germany from 1st quarter 2018 to 2nd quarter 2024
(in 1,000 euros)
The values were taken from the respective monthly reports and added and rounded.
* Trade journals have no longer been reported since 2020. Advertising mail was reported in the first quarter of 2020. The figures from previous years may therefore no longer be fully comparable
**No values from January to March were reported for direct mail items. Due to the data situation, the “Online” value from Q1 2023 only results from the months of January and March.
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Nielsen. (August 19, 2024). Gross advertising revenue for above the line media in Germany from 1st quarter 2018 to 2nd quarter 2024 (in 1,000 euros) [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1140042/gross-ad-revenue-above-the-line-media-germany/
Nielsen. "Gross advertising revenue for above the line media in Germany from 1st quarter 2018 to 2nd quarter 2024 (in 1,000 euros)." Chart. August 19, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1140042/gross-ad-revenue-above-the-line-media-germany/
Nielsen. (2024). Gross advertising revenue for above the line media in Germany from 1st quarter 2018 to 2nd quarter 2024 (in 1,000 euros). Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1140042/gross-ad-revenue-above-the-line-media-germany/
Nielsen. "Gross Advertising Revenue for above The Line Media in Germany from 1st Quarter 2018 to 2nd Quarter 2024 (in 1,000 Euros)." Statista, Statista Inc., 19 Aug 2024, https://www.statista.com/statistics/1140042/gross-ad-revenue-above-the-line-media-germany/
Nielsen, Gross advertising revenue for above the line media in Germany from 1st quarter 2018 to 2nd quarter 2024 (in 1,000 euros) Statista, https://www.statista.com/statistics/1140042/gross-ad-revenue-above-the-line-media-germany/ (last visited May 08, 2025)
Gross advertising revenue for above the line media in Germany from 1st quarter 2018 to 2nd quarter 2024 (in 1,000 euros) [Graph], Nielsen, August 19, 2024. [Online]. Available: https://www.statista.com/statistics/1140042/gross-ad-revenue-above-the-line-media-germany/
