According to a survey conducted in China in June 2020 about shopping behavior before and after the coronavirus outbreak, around 69 percent of respondents said they shifted their opinion and were more willing to purchase domestic brands after the outbreak of COVID-19. Only three percent said they changed their preference in favor of foreign brands.
Among a total of 1,346 survey respondents 35 percent were male and 65 percent were female. The respondents came from different tier cities and covered all age groups.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KuRunData. (July 27, 2020). Willingness to purchase domestic brand products in China after coronavirus COVID-19 outbreak in 2020 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1140872/china-willingness-to-shop-for-domestic-brands-after-coronavirus-outbreak/
KuRunData. "Willingness to purchase domestic brand products in China after coronavirus COVID-19 outbreak in 2020." Chart. July 27, 2020. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1140872/china-willingness-to-shop-for-domestic-brands-after-coronavirus-outbreak/
KuRunData. (2020). Willingness to purchase domestic brand products in China after coronavirus COVID-19 outbreak in 2020. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1140872/china-willingness-to-shop-for-domestic-brands-after-coronavirus-outbreak/
KuRunData. "Willingness to Purchase Domestic Brand Products in China after Coronavirus Covid-19 Outbreak in 2020." Statista, Statista Inc., 27 Jul 2020, https://www.statista.com/statistics/1140872/china-willingness-to-shop-for-domestic-brands-after-coronavirus-outbreak/
KuRunData, Willingness to purchase domestic brand products in China after coronavirus COVID-19 outbreak in 2020 Statista, https://www.statista.com/statistics/1140872/china-willingness-to-shop-for-domestic-brands-after-coronavirus-outbreak/ (last visited July 05, 2025)
Willingness to purchase domestic brand products in China after coronavirus COVID-19 outbreak in 2020 [Graph], KuRunData, July 27, 2020. [Online]. Available: https://www.statista.com/statistics/1140872/china-willingness-to-shop-for-domestic-brands-after-coronavirus-outbreak/
