Adult clothes or shoes were the most interesting product category to follow via live commerce in Brazil in 2024. Around 35 of the consumers surveyed said they would attend a live streaming or discount event to buy these products. Smartphones claimed the second spot, garnering interest from over a third of respondents, while home appliances followed closely at 33 percent. Among Brazilians, the price and payment terms of the promoted products stood out as primary factors that attracted attention to live commerce or discount TV programs.
Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024
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Globo. (July 24, 2024). Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1147928/live-commerce-categories-brazil/
Globo. "Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024." Chart. July 24, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1147928/live-commerce-categories-brazil/
Globo. (2024). Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1147928/live-commerce-categories-brazil/
Globo. "Most Interesting Products to Follow during a Live Commerce Session for Black Friday Purchases in Brazil in 2024." Statista, Statista Inc., 24 Jul 2024, https://www.statista.com/statistics/1147928/live-commerce-categories-brazil/
Globo, Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024 Statista, https://www.statista.com/statistics/1147928/live-commerce-categories-brazil/ (last visited April 21, 2025)
Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024 [Graph], Globo, July 24, 2024. [Online]. Available: https://www.statista.com/statistics/1147928/live-commerce-categories-brazil/
