Watching other people's Instagram Stories was the most popular Instagram activity among Instagram users in the United States. During the March 2020 survey, 42 percent of respondents stated that they had watched other people's Instagram Stories in the past month. A further 39 percent of respondents indicated that they had browsed their feeds for posts from Instagram friends or accounts they were following.
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Most popular Instagram activities in the United States as of March 2020
Characteristic
Share of respondents
Watch other people’s Instagram Stories
42%
Browse your feed for posts from Instagram friends or accounts you follow
39%
Watch a video in your feed
35%
Post a photo on your feed
29%
Send or receive direct messages
28%
Swipe up on an Instagram Story
23%
Post to my Instagram Story
21%
Browse the Explore tab (Instagram tab with recommended content and search bar)
19%
Tap on an ad on Instagram
19%
Post a video to your feed
14%
Make a purchase after tapping on an Instagram ad
9%
None of the above
27%
0%5%10%15%20%25%30%35%40%45%50%
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eMarketer. (August 13, 2020). Most popular Instagram activities in the United States as of March 2020 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1155196/share-of-instagram-user-activities/
eMarketer. "Most popular Instagram activities in the United States as of March 2020." Chart. August 13, 2020. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1155196/share-of-instagram-user-activities/
eMarketer. (2020). Most popular Instagram activities in the United States as of March 2020. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1155196/share-of-instagram-user-activities/
eMarketer. "Most Popular Instagram Activities in The United States as of March 2020." Statista, Statista Inc., 13 Aug 2020, https://www.statista.com/statistics/1155196/share-of-instagram-user-activities/
eMarketer, Most popular Instagram activities in the United States as of March 2020 Statista, https://www.statista.com/statistics/1155196/share-of-instagram-user-activities/ (last visited June 14, 2025)
Most popular Instagram activities in the United States as of March 2020 [Graph], eMarketer, August 13, 2020. [Online]. Available: https://www.statista.com/statistics/1155196/share-of-instagram-user-activities/
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