First established in 2020, the Call of Duty League is a professional eSports league which pits a range of city-based teams against each other in the popular shooter video game. Given the rise in popularity of eSports in recent years, advertisers saw this new league as an opportunity to market their products on social media. SCUF Gaming, a company which manufactures custom controllers, was able to achieve the most value on social media during the first week of the Call of Duty League. The company generated just under 530 thousand U.S. dollars in social value through social media competitions and engagements.
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Most value generated by sponsors on social media during Call of Duty League Week 1 worldwide in January 2020
(in 1,000 U.S. dollars)
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Zoomph. (January 28, 2020). Most value generated by sponsors on social media during Call of Duty League Week 1 worldwide in January 2020 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1155584/call-of-duty-sponsors-social-media/
Zoomph. "Most value generated by sponsors on social media during Call of Duty League Week 1 worldwide in January 2020 (in 1,000 U.S. dollars)." Chart. January 28, 2020. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1155584/call-of-duty-sponsors-social-media/
Zoomph. (2020). Most value generated by sponsors on social media during Call of Duty League Week 1 worldwide in January 2020 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1155584/call-of-duty-sponsors-social-media/
Zoomph. "Most Value Generated by Sponsors on Social Media during Call of Duty League Week 1 Worldwide in January 2020 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 28 Jan 2020, https://www.statista.com/statistics/1155584/call-of-duty-sponsors-social-media/
Zoomph, Most value generated by sponsors on social media during Call of Duty League Week 1 worldwide in January 2020 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1155584/call-of-duty-sponsors-social-media/ (last visited June 28, 2025)
Most value generated by sponsors on social media during Call of Duty League Week 1 worldwide in January 2020 (in 1,000 U.S. dollars) [Graph], Zoomph, January 28, 2020. [Online]. Available: https://www.statista.com/statistics/1155584/call-of-duty-sponsors-social-media/
