Revenue change of leading OTAs worldwide 2023| Statista

The global revenue of most among the selected leading online travel agencies (OTAs) grew in 2024 over the previous year. In 2024, Booking Holdings and Expedia Group, which reported the highest revenue of leading OTAs worldwide that year, recorded an ** percent and ***** percent annual increase in revenue, respectively.

How big is the online travel market?

In 2024, the online travel market's global revenue increased over the previous year, with the online travel market size worldwide exceeding *** billion U.S. dollars. When breaking down global travel and tourism's revenue by sales channel, the dominance of online sales is clear, as online transactions generated around ** percent of the market's revenue in 2024.

What are the most visited travel websites worldwide?

In 2025, Booking.com, Booking Holdings' flagship brand, ranked as the most visited travel and tourism website worldwide, ahead of tripadvisor.com and airbnb.com. Figures on the geographical distribution of booking.com's online traffic show that the United States, Germany, and the United Kingdom accounted for most website visits that year.

Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2024

Characteristic	2020	2021	2022	2023	2024
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Release date

May 2025

More information

Region

Worldwide

Survey time period

2020 to 2024

Special properties

companies are ranked based on the highest revenue in 2024

Supplementary notes

¹ Figures for eDreams and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years. Data was calculated by summing the figures of the four calendar quarters.

Figures in euros (eDreams ODIGEO, Trivago, and Lastminute.com Group) and in British pounds (On the Beach Group) were converted to U.S. dollars by looking at the exchange rate on December 31 per each year (and on September 30 for On the Beach Group).

Data has been compiled by Statista based on the company filings for the selected financial years: Booking Holdings, Expedia Group, Airbnb, Trip.com, Tripadvisor, eDreams ODIGEO, Despegar, Trivago, MakeMyTrip, Lastminute.com Group, On the Beach Group.