In 2020, marketing email open rates were the highest on Fridays, with **** percent of the total number of subscribers opening such emails on these days. The rate was lowest on Saturdays, with **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (February 17, 2021). Marketing e-mail open rates worldwide in 2020, by day of the week [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts. "Marketing e-mail open rates worldwide in 2020, by day of the week." Chart. February 17, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts. (2021). Marketing e-mail open rates worldwide in 2020, by day of the week. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts. "Marketing E-mail Open Rates Worldwide in 2020, by Day of The Week." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts, Marketing e-mail open rates worldwide in 2020, by day of the week Statista, https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/ (last visited July 12, 2025)
Marketing e-mail open rates worldwide in 2020, by day of the week [Graph], MarketingCharts, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
