According to a survey conducted among Chinese consumers in June 2020, nearly half of respondents said they purchased articles of everyday use through online shopping platforms during the COVID-19 pandemic. Also, around **** percent of respondents shopped protective equipment such as face masks online.
among Chinese consumers who shopped online and offline in the past year
Method of interview
Online survey
Supplementary notes
The survey was conducted among respondents:
41 percent female and 59 percent male;
13.9 percent born between 1950 and 1979, 36.1 percent born between 1980 and 1989, 50 percent born between 1990 and 1999.
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Eastmoney.com. (July 15, 2020). Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1168579/china-leading-online-purchases-during-covid-19-pandemic/
Eastmoney.com. "Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type." Chart. July 15, 2020. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1168579/china-leading-online-purchases-during-covid-19-pandemic/
Eastmoney.com. (2020). Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1168579/china-leading-online-purchases-during-covid-19-pandemic/
Eastmoney.com. "Leading Products during Coronavirus Covid-19 Pandemic on E-commerce Platforms in China as of June 2020, by Type." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/1168579/china-leading-online-purchases-during-covid-19-pandemic/
Eastmoney.com, Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type Statista, https://www.statista.com/statistics/1168579/china-leading-online-purchases-during-covid-19-pandemic/ (last visited July 07, 2025)
Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type [Graph], Eastmoney.com, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/1168579/china-leading-online-purchases-during-covid-19-pandemic/
