Expected adoption of alternative data among hedge fund managers globally 2020

Alternative data is used by investors to evaluate a company or investment that is not within their traditional data sources. For example, app usage or credit/debit card transactions fall under alternative data sources.

The source splits hedge fund manages into "market leaders" - defined as those managers that have been using alternative data for more than five years - and the "rest of the market", which includes managers that have been using alternative data for less than half a decade.