In fiscal year 2018, the sales volume of bottled low-malt beer-style (happoshu) craft beer manufactured by microbreweries in Japan amounted to ***** kiloliters, representing the most common container type for commercially available products.
Happoshu refers to beer-like beverages with a malt content of less than ** percent. Furthermore, beverages with a malt content over ** percent, but not classified as 'beer' due to optional ingredients like fruits or herbs, are also classified as happoshu.
fiscal year 2018; the Japanese fiscal year runs from April 1 of each stated year to March 31 of the following year
Special properties
figures are based on annual surveys
Supplementary notes
*'Craft beer' refers to beverages produced and distributed by microbreweries. Microbreweries in this case indicate manufacturers of beer and low-malt beer/sparkling liquor (happoshu). Including corporations with a capital of less than 300 million Japanese yen as well as corporations and individuals with less than 300 employees.
Excluding the five major breweries Asahi Breweries, Suntory Beer, Sapporo Breweries, Kirin Brewery, and Orion Breweries.
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NTA (Japan). (June 30, 2020). Sales volume of low-malt (happoshu) craft beer* in Japan in fiscal year 2018, by container type (in kiloliters) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1171479/japan-sales-volume-low-malt-craft-beer-by-container/
NTA (Japan). "Sales volume of low-malt (happoshu) craft beer* in Japan in fiscal year 2018, by container type (in kiloliters)." Chart. June 30, 2020. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1171479/japan-sales-volume-low-malt-craft-beer-by-container/
NTA (Japan). (2020). Sales volume of low-malt (happoshu) craft beer* in Japan in fiscal year 2018, by container type (in kiloliters). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1171479/japan-sales-volume-low-malt-craft-beer-by-container/
NTA (Japan). "Sales Volume of Low-malt (Happoshu) Craft Beer* in Japan in Fiscal Year 2018, by Container Type (in Kiloliters)." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1171479/japan-sales-volume-low-malt-craft-beer-by-container/
NTA (Japan), Sales volume of low-malt (happoshu) craft beer* in Japan in fiscal year 2018, by container type (in kiloliters) Statista, https://www.statista.com/statistics/1171479/japan-sales-volume-low-malt-craft-beer-by-container/ (last visited July 15, 2025)
Sales volume of low-malt (happoshu) craft beer* in Japan in fiscal year 2018, by container type (in kiloliters) [Graph], NTA (Japan), June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1171479/japan-sales-volume-low-malt-craft-beer-by-container/
