Latin America: leading media agency groups 2020, by business value

Published by
Julia Faria,
Jun 4, 2025
It was calculated that in the first quarter of 2020, GroupM gained 79 million U.S. dollars in new business, accounting for both retained and new clients in Latin America. Mediabrands ranked second, with a result of 14 million dollars in new business value.
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Leading media agency groups in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars)

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Release date

May 2020

Region

LAC

Survey time period

Q1 2020

Special properties

including retentions / incljudes only Mexico, Argentina, Colombia, and Chile

Supplementary notes

The source defines new business value as a sum of wins and retentions minus losses.

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