The sales volume of low-malt beer ("happoshu") in Japan amounted to
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kiloliters in fiscal year 2023. Happoshu refers to beer-like beverages with a malt content below 50 percent in Japan. The low-malt beverage was considered a cheaper alternative to beer until tax rates were raised on malt beverages. This resulted in a significant decline in sales in the previous years.
Following the reclassification of malt-less beer (new genre beer) as happoshu in October 2023, the two categories were merged into one tax category.
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Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2014 to 2023
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NTA (Japan). (July 10, 2025). Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2014 to 2023 (in 1,000 kiloliters) [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). "Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2014 to 2023 (in 1,000 kiloliters)." Chart. July 10, 2025. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). (2025). Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2014 to 2023 (in 1,000 kiloliters). Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). "Sales Volume of Low-malt Beer (Happoshu) in Japan from Fiscal Year 2014 to 2023 (in 1,000 Kiloliters)." Statista, Statista Inc., 10 Jul 2025, https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan), Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2014 to 2023 (in 1,000 kiloliters) Statista, https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/ (last visited July 20, 2025)
Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2014 to 2023 (in 1,000 kiloliters) [Graph], NTA (Japan), July 10, 2025. [Online]. Available: https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
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