Number of cosmetic road shops in South Korea 2023, by brand

Published by
Nina Jobst,
Mar 6, 2025

Innisfree had the most number of stores in South Korea as of 2024 among street cosmetics stores (road shops). Overall, the number of such cosmetic stores are decreasing and the sales of these cosmetics takes place increasingly online or large beauty retailers, such as Olive Young.

Number of street cosmetics stores (road shops) in South Korea in 2023, by selected brand

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Release date

February 2025

Region

South Korea

Survey time period

2023

Supplementary notes

"Road shops" are popular cosmetic chain shops that are aiming for a younger target group and are more often found on regular streets than in department stores, due to their lower price.

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