As of May 2020, Brazil was home to over * million nano-influencers, or those with between ************ to ** thousand Instagram followers. The South American country also had more than *** thousand mega-influencers, whose Instagram accounts were followed by over *********** users. One example of a Brazilian mega-influencer is Mari Gonzalez, who had more than ** million followers.
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Influencity. (May 1, 2020). Number of Instagram influencers in Brazil as of May 2020, by number of followers [Graph]. In Statista. Retrieved July 19, 2025, from https://www.statista.com/statistics/1173466/brazil-number-influencers-size-followers/
Influencity. "Number of Instagram influencers in Brazil as of May 2020, by number of followers." Chart. May 1, 2020. Statista. Accessed July 19, 2025. https://www.statista.com/statistics/1173466/brazil-number-influencers-size-followers/
Influencity. (2020). Number of Instagram influencers in Brazil as of May 2020, by number of followers. Statista. Statista Inc.. Accessed: July 19, 2025. https://www.statista.com/statistics/1173466/brazil-number-influencers-size-followers/
Influencity. "Number of Instagram Influencers in Brazil as of May 2020, by Number of Followers." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1173466/brazil-number-influencers-size-followers/
Influencity, Number of Instagram influencers in Brazil as of May 2020, by number of followers Statista, https://www.statista.com/statistics/1173466/brazil-number-influencers-size-followers/ (last visited July 19, 2025)
Number of Instagram influencers in Brazil as of May 2020, by number of followers [Graph], Influencity, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1173466/brazil-number-influencers-size-followers/
