South America: social media sites market share 2019-2024

Published by
Tiago Bianchi,
Sep 24, 2024

In August 2024, Facebook accounted for 48.92 percent of all visits to social media websites in South America. Meanwhile, Pinterest's share of visits amounted to 13.89 percent, while Instagram registered around 22.95 percent. Brazil, Mexico, and Colombia were among the South American countries with the most Facebook users.

Most popular social media websites South America from August 2019 to August 2024, based on share of visits

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Release date

September 2024

Region

Central and South America

Survey time period

August 2019 to August 2024

Special properties

based on StatCounter environment, wider industry metrics may vary; based on each device's share of all pages served to web browsers

Supplementary notes

The source does not specify the date of release. The date of release is the date of access.
Percentage points missing to or exceeding 100 percent are probably due to rounding.

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Statistics on " Social media usage in Latin America "

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Overview

5

Audiences

8

Activities

6

Behavior

4

Meta Platforms Inc.

6

Video platforms

7

Social media advertising

7

Further related statistics

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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