In 2023, the customer lifetime value (LTV) across the beauty and personal care vertical worldwide had grown considerably, according to a study conducted among a sample of merchants specializing in subscription commerce. Compared to the previous year, the average annual revenue beauty and personal care merchants around the world earned per subscriber had increased by some ** percent. At minus two percent, the LTV of home and pets companies had actually decreased in comparison to 2022.
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ReCharge. (January 13, 2025). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical [Graph]. In Statista. Retrieved July 18, 2025, from https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. "Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical." Chart. January 13, 2025. Statista. Accessed July 18, 2025. https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. (2025). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical. Statista. Statista Inc.. Accessed: July 18, 2025. https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. "Year-on-year Change of Annual Customer Lifetime Value (Ltv) of Subscribers Worldwide in 2023, Compared to 2022, by Vertical." Statista, Statista Inc., 13 Jan 2025, https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge, Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical Statista, https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/ (last visited July 18, 2025)
Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical [Graph], ReCharge, January 13, 2025. [Online]. Available: https://www.statista.com/statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
