According to a global survey on the popularity of Korean fashion in 2021, around 31 percent of respondents in Thailand stated that one of the main factors for having negative impressions of Korean fashion was the high price in contrast to the products' quality. Following that, with a response rate of about 25 percent, another negative aspect among the respondents was the limited variety in size.
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Main factors for negative impressions of Korean fashion products by consumers in Thailand in 2021
respondents who have experienced Korean fashion items
Method of interview
Online panel
Supplementary notes
This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for negative impressions on Korean fashion?"
Multiple answers were accepted.
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main factors for negative impressions of Korean fashion products by consumers in Thailand in 2021 [Graph]. In Statista. Retrieved June 30, 2025, from https://www.statista.com/statistics/1174539/south-korea-factors-for-negative-impression-on-korean-fashion-thailand/
Korean Foundation for International Cultural Exchange. "Main factors for negative impressions of Korean fashion products by consumers in Thailand in 2021." Chart. February 14, 2022. Statista. Accessed June 30, 2025. https://www.statista.com/statistics/1174539/south-korea-factors-for-negative-impression-on-korean-fashion-thailand/
Korean Foundation for International Cultural Exchange. (2022). Main factors for negative impressions of Korean fashion products by consumers in Thailand in 2021. Statista. Statista Inc.. Accessed: June 30, 2025. https://www.statista.com/statistics/1174539/south-korea-factors-for-negative-impression-on-korean-fashion-thailand/
Korean Foundation for International Cultural Exchange. "Main Factors for Negative Impressions of Korean Fashion Products by Consumers in Thailand in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1174539/south-korea-factors-for-negative-impression-on-korean-fashion-thailand/
Korean Foundation for International Cultural Exchange, Main factors for negative impressions of Korean fashion products by consumers in Thailand in 2021 Statista, https://www.statista.com/statistics/1174539/south-korea-factors-for-negative-impression-on-korean-fashion-thailand/ (last visited June 30, 2025)
Main factors for negative impressions of Korean fashion products by consumers in Thailand in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1174539/south-korea-factors-for-negative-impression-on-korean-fashion-thailand/
