E-commerce companies introducing product subscription services 2021

Published by Statista Research Department, Jul 11, 2025
Only ** percent of e-commerce companies in North America and Europe planned to introduce product subscription services in 2021, an October 2020 survey revealed. In comparison, ** percent of the e-commerce executives interviewed stated they would not offer any product subscription services in the upcoming year. Up to ** percent of respondents were still considering whether to offer subscription services or not.
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Share of e-commerce companies planning on offering product subscription services in North America and Europe in 2021

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Source

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Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: 'Will you introduce any of the following practices in 2021? (Product Subscription Services)'

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