According to a survey conducted in Peru in June 2020, price was the most influential factor for women respondents when buying cosmetic products, while brands were the most prominent aspect influencing male respondents' shopping behavior. On the contrary, none of the male respondents paid attention to recommendations from bloggers or influencers on this topic.
The survey was carried out among 9,300 respondents in 44 countries. The source does not provide the exact number of respondents from Peru, or information on age.
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Picodi. (June 30, 2020). Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi. "Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender." Chart. June 30, 2020. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi. (2020). Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi. "Factors Influencing The Purchase of Beauty and Personal Care Products in Peru as of June 2020, by Gender." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1175138/factors-considered-cosmetics-purchase-peru/
Picodi, Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender Statista, https://www.statista.com/statistics/1175138/factors-considered-cosmetics-purchase-peru/ (last visited July 11, 2025)
Factors influencing the purchase of beauty and personal care products in Peru as of June 2020, by gender [Graph], Picodi, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1175138/factors-considered-cosmetics-purchase-peru/
