Digital ad spend in Spain 2024, by format
In 2024, ****** was the leading digital advertising format in Spain, having accumulated **** billion euros in spending. ************ and ******* followed, with **** billion and **** billion, respectively.
Digital advertising spending in Spain in 2024, by format (in million euros)
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Release date
February 2025
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Italy
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Spain
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* For commercial use only
Basic Account
For single users
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Starter Account
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$199 USD
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- Premium Statistics
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Professional Account
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$1,299 USD
per month, billed annually
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Spain. (February 28, 2025). Digital advertising spending in Spain in 2024, by format (in million euros) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1175346/spending-advertising-in-media-digital-by-type-spain/
IAB Spain. "Digital advertising spending in Spain in 2024, by format (in million euros)." Chart. February 28, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1175346/spending-advertising-in-media-digital-by-type-spain/
IAB Spain. (2025). Digital advertising spending in Spain in 2024, by format (in million euros). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1175346/spending-advertising-in-media-digital-by-type-spain/
IAB Spain. "Digital Advertising Spending in Spain in 2024, by Format (in Million Euros)." Statista, Statista Inc., 28 Feb 2025, https://www.statista.com/statistics/1175346/spending-advertising-in-media-digital-by-type-spain/
IAB Spain, Digital advertising spending in Spain in 2024, by format (in million euros) Statista, https://www.statista.com/statistics/1175346/spending-advertising-in-media-digital-by-type-spain/ (last visited June 07, 2025)
Digital advertising spending in Spain in 2024, by format (in million euros) [Graph], IAB Spain, February 28, 2025. [Online]. Available: https://www.statista.com/statistics/1175346/spending-advertising-in-media-digital-by-type-spain/