Most popular reasons for online presence among jewelry stores in Italy 2019

Published by Statista Research Department, Dec 17, 2021
As of 2019, jewelry stores in Italy had an online social network account mainly to gain additional exposure. This is what emerged from a survey on online presence of jewelry stores, conducted on a sample of stores that already had a social media account to promote their activity. Another popular reason to have an online presence was to increase sales, in particular to new potential clients.

Facebook was by far the most used social network among jewelry stores in Italy.

Why does your jewelry store have an online presence on social networks?

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Source

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Release date

July 2020

Region

Italy

Survey time period

2019

Special properties

Jewelry stores with a social network account

Supplementary notes

This question was phrased by the source as follows: "Qual è la finalità principale della presenza della sua gioielleria sui social network?"
The source does not provide additional information about the survey methodology.

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Overview

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Facebook

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TikTok

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Instagram

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