Russian e-buyers on importance of product reviews 2020, by product category

Published by A. Melkadze, Dec 8, 2021
The survey carried out among Russian e-buyers in July 2020 revealed that, nearly all of the shoppers considered reviews of the fellow customers while shopping for sporting goods. Furthermore, over a quarter of the surveyed audience stated that product reviews play a decisive role in their decision to purchase household goods.

For which products reviews have a decisive role while shopping online?

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Release date

September 2020

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

Online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

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Statistics on " Online shopping behavior in Russia "

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Other statistics that may interest you Online shopping behavior in Russia

Market overview

6

Selected product categories

8

Online marketplace usage

5

Orders and delivery

5

Consumer preferences

8

Further related statistics

3

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Topics

E-commerce in GhanaE-commerce in AfricaKey economic indicators of GhanaSocial media in GhanaInternet usage in Africa
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