Mobile Taobao's active users during Singles' Day sales in 2019 increased by about **** million compared to the previous year. In 2019, Taobao recorded around *** million daily active users on Singles' Day.
The number of new users equals the number of active users during Singles' Day sales in 2019 minus the number of active users during Singles' Day sales in 2018.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (nisdata.com). (November 12, 2019). User increase during Singles' Day sales in China in 2019 compared to 2018, by e-commerce platform (in millions) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1177234/china-new-user-number-on-singles-day-by-ecommerce-platform/
Website (nisdata.com). "User increase during Singles' Day sales in China in 2019 compared to 2018, by e-commerce platform (in millions)." Chart. November 12, 2019. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1177234/china-new-user-number-on-singles-day-by-ecommerce-platform/
Website (nisdata.com). (2019). User increase during Singles' Day sales in China in 2019 compared to 2018, by e-commerce platform (in millions). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1177234/china-new-user-number-on-singles-day-by-ecommerce-platform/
Website (nisdata.com). "User Increase during Singles' Day Sales in China in 2019 Compared to 2018, by E-commerce Platform (in Millions)." Statista, Statista Inc., 12 Nov 2019, https://www.statista.com/statistics/1177234/china-new-user-number-on-singles-day-by-ecommerce-platform/
Website (nisdata.com), User increase during Singles' Day sales in China in 2019 compared to 2018, by e-commerce platform (in millions) Statista, https://www.statista.com/statistics/1177234/china-new-user-number-on-singles-day-by-ecommerce-platform/ (last visited July 15, 2025)
User increase during Singles' Day sales in China in 2019 compared to 2018, by e-commerce platform (in millions) [Graph], Website (nisdata.com), November 12, 2019. [Online]. Available: https://www.statista.com/statistics/1177234/china-new-user-number-on-singles-day-by-ecommerce-platform/
