In 2019, direct e-commerce channels had the highest traffic among Southeast Asian countries, with direct channels accounting for 55.4 percent of the traffic in Thailand. Comparatively, paid e-commerce channels accounted for just 3.2 percent of all traffic in Thailand in 2019.
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Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type
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Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type
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Marketing in Asia. (March 12, 2020). Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia. "Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type." Chart. March 12, 2020. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia. (2020). Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia. "Distribution of Traffic Received among E-commerce Channels in Southeast Asia in 2019, by Country and Type." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia, Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type Statista, https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/ (last visited June 17, 2025)
Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type [Graph], Marketing in Asia, March 12, 2020. [Online]. Available: https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
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