Where U.S. shoppers plan to shop in-store on Black Friday 2024

Published by
Kasia Davies,
May 26, 2025

According to a survey carried out in October 2024, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. Seven out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2024.

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Leading physical stores shoppers plan to visit on Black Friday in the United States in 2024

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Release date

October 2024

Region

United States

Survey time period

October 2024

Number of respondents

1,020 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Where do you plan to shop in-person for Black Friday this year? Select all that apply."

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