Share of U.S. consumers planning to shop Thanksgiving sales 2023, by gender

Published by
Kasia Davies,
Jan 14, 2025
According to a survey carried out in October 2023 in the United States, men were slightly more likely to venture to the physical stores on Black Friday. Around 34 percent of male consumers in the U.S. were planning to shop in-store, whilst just around 24 percent of women planned to do the same. On the other hand, female shoppers were slightly more likely to shop on Cyber Monday.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender

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Release date

October 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,000+*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following days do you plan to shop on this year? Select all that apply."

*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.

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