Advertising spending change in Sweden 2018-2024

Published by Statista Research Department, Mar 12, 2025
Due to the coronavirus outbreak, advertising spending in Sweden is declined by around 18 percent in 2020 compared to 2019. In 2021, the expenditure bounced back, increasing approximately 14 percent. A year later, the growth slow to 3.6 percent.

Change in advertising spending in Sweden from 2018 to 2024

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Sources

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Release date

January 2025

Region

Sweden

Survey time period

2018 to 2024

Special properties

only spending of member companies of Sveriges Mediebyråer

Supplementary notes

Figures preceding 2021 were retrieved from earlier publications.

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Overview

4

Denmark

6

Finland

6

Iceland

4

Norway

8

Sweden

8

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Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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