Character merchandising market size in Japan FY 2014-2023

Published by Statista Research Department, May 20, 2025

The character merchandising market in Japan was valued at 1.27 trillion Japanese yen in fiscal year 2022. A breakdown by segment shows that toys clearly dominated the market. The character merchandising market is part of the larger character business market, which also encompasses the character licensing business.

Log in or register to access precise data.

Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2023

Region

Japan

Survey time period

fiscal years 2014 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

merchandising refers to the rights to use a character attached to a product; the market size is calculated based on retail sales

Supplementary notes

*Forecast.

“Characters” in this research refers to characters in anime titles, manga, games, and illustrations. Celebrities and entertainers are not included.

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
Values have been rounded.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Further Content: You might find this interesting as well

Statistics

Topics

Trading card games in JapanConsole gaming in JapanMobile gaming in JapanAnime industry in JapanManga industry in Japan
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.