Favorite brands of Russians 2024

Published by Statista Research Department, Apr 9, 2025

Samsung was the most popular brand in Russia in 2024, named among their favorite ones by nearly 14 percent of respondents. It was followed by sportswear brands Adidas and Nike, with approximately 12 percent and 10 percent, respectively. Apple was fourth, favored by around eight percent of Russians.

Most popular consumer brands in Russia in 2024

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Release date

December 2024

Region

Russia

Survey time period

2024

Number of respondents

1,500 respondents

Age group

18-55 years

Special properties

Residents of cities with over one million inhabitants

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The figures refer to the share of respondents naming the brand among their favorite brands.

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